User-generated content: why, what and how? (Thursday we’ll tackle this week’s readings)
Agenda
- Housekeeping
- Geek Speak
- Lecture/Discussion
- The Persuasive Post
- Projects
Housekeeping
- Help Jackki – take her survey
- Help Megan – take her survey, too
- Gradesheet updated
- No student info from Frank, JoshuaF
Interesting posts:
- Andrew: Vote With Confidence
- Carrie: NPR archive – first internet radio broadcast
- Cammie: Angry Birds and Evil Piggies
- Farida: Living In A Storefront Window
- Irina: On Second Life
- Jackki: Advertising personalities
- Josh: TIP: FB Tagging
- Kathleen: Nook or Kindle?
- Marcy: TIME – The End of Objectivity
- Maryellen: RockMelt
- Mia: TIP: Making The Blog Official (DNS and such)
- Sean: Introducing Umi
Geek Speak (a few tonight, the remainder Thursday)
- Amy : Toms Shoes
- Cammy : The Happy Hour App (Tu)
- Carrie : Text2Donate
- Frank
- Irina (Tu)
- Jackki : GroupOn
- Marcy : FourSquare (Tu)
- Maryellen
- Rowdy : Facebook (Tu)
Discussion leader reflections:
Lecture/Discussion
Video:
- YouTube EDU
- Vimeo – Makeover
- Blip.TV – The Mayor At The Movies
- Current TV – Growing Marijuana on California Public Land
UGC: wikis, delicious, Intersect
- What is UGC?
* 90-9-1
* 82M in 2008, est. 113M in 2013 – 2009, eMarketer
* “Customer-Made” Versus “engineered content“ - The Internet Is Unstoppable – Matt Stringer
- Blog comments
- Amazon – commercial
- Google Maps
- Supplement: I, Cringley: Pictures In Our Heads
The Persuasive Post
Persuasion : “sales” (ideas or widgets)
Key elements:
- The point: why are you writing the essay
- Argument: statements that reinforce your point (opinion)
- Evidence: statements that support your argument (facts: statistics, research, quotes, etc.)
- Call to action: the close
Tips:
- Advice from COM460 students
- Example: 3 Reasons Bloggers Should Follow A Code of Ethics
- Example: Bloggers Should Implement A Code of Ethics
- How to write a persuasive article
- 10 Timeless Persuasive Writing Techniques
- Editorial Rubrics
- Strategies for Writing Persuasive Letters
- Opinion (not persuasive, exactly) piece
Your persuasive post:
- In lab tonight, identify 2-3 examples of good persuasive writing. Post to your blog. This is this week’s subject matter post.
- By Thursday, identify your topic (a persuasive post on some aspect of blogging, eg, design, ethics, transparency, marketing, wordpress v blogger, etc.) and find 2-3 sources of evidence. Prepare a draft or outline post. You’ll pair up in class and brainstorm. Finalize the post by <
pick date with class> Monday at 9 am.
Project
- Small groups : update/questions
- Post due Thursday 9 am: where are you in your project, what’s left to do, what question/s do you have for me or your small discussion group
- Have a look
- Marcy: Girl in Seattle
Making Up Last Week
- During the next week, read and comment on five posts from last week (readings related to last week).
- Blog post by 9 am Finals Week: ID the five posts you read and describe what you learned or agreed with or disagreed with. Were there common themes? What questions were raised by reading these different points of view?
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