week 4 – organizational communication in a digital world

This Week’s Topics:

  • Why are politicians and governments on the Web?
  • Why are businesses and non-profit organizations on the Web?
  • How are digital publics different from traditional media publics?
  • Technologies: “tags” (folksonomy), Twitter

Today’s Agenda:

  • Discuss readings
  • Lab: deconstruct a URL, demo hyperlink
  • Lab: the about page
  • Small groups Wed : more design discussion (design posts)
  • Multimedia:
    • Gaia – The Future of Politics (via Abigail)
    • What Is Twitter (via Alisa)


  • Wednesday’s YouTube embeds
  • Discussion Leaders: Group 1 next week – Abigail, Bryan, Lauren, Liz,  Yana
  • Project: by Wednesday, create a blog post with two or three ideas of what you might want to do as a project; if you are working with another student (or students), collaborate, but each person should write their own post
  • Remember your comment log!

Reading Discussion

  • Your Questions:
    * How could our class create a blog space [or YouTube clip] so powerful to be seen on national news as the video of Hilary Clinton was?
    * What impact did the internet but more specifically blogs play in who you voted for in the 2008 elections?
    * To what extent has the Internet increased consumer knowledge and activism? At what costs?
    * In the age of Tivo and Hulu, how can companies advertise without consumers fast forwarding or tuning out their message?
    * [If blogs have] little impact on voting behavior… what do you think Netroots and other sources do for the political world?
  • Should internet access be a legal right?
  • Understanding your telephone bill
  • Balloon Boy (Twitter search)


Leave a comment

1 Comment

  1. Comments on “internet access as human right”

    (1) in the US, “right” currently exists because of public libraries
    (2) if you pay for everyone’s internet, isn’t tv just as important?


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