week 9 – a culture of sharing
Today’s Agenda
- User-generated content: why, what and how?
- Technologies: wikis, delicious, Diigo
Lecture/Discussion
- What is UGC?
* 82 million – Feb 2009, eMarketer
* “Customer-Made“
* Versus “engineered content“ - The Internet Is Unstoppable – Matt Stringer
- Blog comments
- Wikipedia
- Amazon – commercial
- Google Maps
- Issues
- Supplement: I, Cringley: Pictures In Our Heads
Discussion Leaders:
Alisa – Facebook Advertising
Bryan – Hulu
Ivan – Augmented Reality
Kathleen – Stumble Upon
Natalie – Yammer
